In business, we want a lot of things. We want consumers to see our value, we want existing clients to remain loyal to our brand, and we want to tap into new markets to increase revenue.

But in reality, what do we do to get what we want? In my opinion, there are only 2 reasons why we often don’t get what we want:

  1.     We do not ask and,
  2.     We do not know how to ask.

With the former, we often make the mistake of not verbalizing what we want and waiting for others to give it to us. More often than not, these unnecessary expectations only lead to disappointment.

The latter, although still problematic, poses more potential. Yes, you are able to verbalize your desires however the manner is inefficient and so the meaning is lost in translation.

No one can read your mind. Sometimes, all you need to do is ask.

In branding, the ask method is a very important tool both in acquiring the best clients and receiving compensation that you deserve.

The first step to receiving an answer is being brave enough to ask a question.

Do you feel the client needs to be more involved in the project? Ask that you set up touch base meetings every so often. Do you think you deserve a higher rate than what was previously discussed because of unforeseen incidentals? Ask if a renegotiation is on the table.

If you don’t ask, the answer is always no. Besides, asking questions opens up discourse which is always good for strengthening communication channels. Which is always a win in my books!

In the same manner, visual branding greatly benefits from the ask method because, in order to create the most effective strategy, you need to know what questions to ask which particular market and how best to do this.

Ask the right question and you’re already halfway there! So ask away, it isn’t much of a task anyway. 😉


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